Back A.L. He wants to be first rather than second, but I think if you had caught him in an off moment, even he’d agree I did some great stuff. It was a friendly competition that was actually very necessary.”, The Lennon-McCartney partnership may have been the engine room of the Beatles’ success, but it didn’t earn them commercial success. I can remember our language teacher announcing to us that the beauty of this most modern of Latin phrases was that it scanned so well it could be sung to the music of the beer jingle. Stubborn. ... Jo sang most of the slang-filled jingles he and Mo wrote in broad Aussie accent. History will record that Mo and Jo changed the conversation and gave us back our Australian accent. Perhaps the best example of their negotiation skills was the deal struck with Kerry Packer for ‘C’mon Aussie, C’mon’ the rights for which were retained by the boys, rather than the agency. Now it feels like and angel's just p___ed on me tonsils Or that h____ young barmaid herself Me life's been made different, I'm a born again p___ tank And the wowsers can all go to hell x2 I've been saved! Ad industry veteran Gawen Rudder draws a parallel between John Lennon & Paul McCartney and Mojo’s Alan ‘Mo’ Morris & Allan ‘Jo’ Johnstone. People talk about branding today but our branding then was pretty damned strong. Gawen Rudder [right] is principal of The Knowledge Consultancy, Sydney. For his memorium Mo pre-planned a ‘giant piss up’ at the Sydney Opera House on April 27. A voice like ‘golden syrup poured over blue metal.’. The jingle also reached famous David Bowie who sang it in the encore of his final Australian concert in 1978 First impressions: I recall Al’s red Triumph TR4, the birds he pulled and the bevy-fueled Friday nights at Mullins Clarke & Ralph. But most award juries will only have to watch it once or twice. Courtney Partridge-McLennon, 19, died in … It hadn't been released as a single at that point - I'd half heard it on Peel once or twice before then and didn't know who sang it. This is The Road to Gundagai from Paterson's book Old Bush Songs. It was before Nevermind had broken so they were still quite a cult band. 'Well, I feel very close to Australia,' said the former Simple Life star. Many feel it was the untimely 1967 death of Epstein (dubbed by Paul as the ‘Fifth Beatle’) that signaled the beginning of the end for the duo and indeed the Beatles. I feel like a Tooheys or two was the jingle for a beer ad saturating the televisual airwaves of our 13-year-old lives. News; Search; Reunions; Forum; Gallery; Campaigns; Roll Of Honour; Members Online; Forces War Records In 1979 their creative consultancy became a full-service agency at 120½  Underwood Street. “Will you still need me? Taggarts, Tooheys, Healots galore Swearing "We'll never screw you." Children sang the … He knew Alan Morris better than most, having worked at the Mojo agency for 20 years. (As Paul and young George Harrison were both under 21 at the time, the contract also bears the required signatures of their fathers.). Modest. They traded two desks from the then adman Peter Carey in return for two freelance jobs. As Russel Howcroft reflected, “For two decades they dominated advertising in a way we might never see again.” True. A detailed documentary can be heard here. In it's day, the Sebel was Australia's most recognised celebrity hotel. Having long attempted to maintain cohesiveness within the Beatles, McCartney secluded himself with Linda and his new family at their Scottish farm near the Mull of Kintyre, distraught at Lennon’s departure, finally acknowledging, “The Beatle thing is over.” As George might have put it, “All things must pass” and sadly, inevitably, The Beatles became ‘The Threetles.’, McCartney relates seeing a Lennon documentary in which somebody was saying, ‘I brought this record of Paul’s to John and played it.’ John went ballistic, ‘Oh fuckin’ hell, the bastard’s done something good! The family of an asthmatic teenager who choked to death during Australia's fatal bushfire season have issued a plea ahead of summer. Our cultural cringe faded as their Paul Hogan tourism campaign found international success and delivered a new sense of national identity and confidence. Have-a-lager, I've been saved! Mo’s brother Don joined -“Three chairs, no waiting” – to run the boring business side of things. Pepper’s’) took its chorus and title from a Kellogg’s Corn Flakes commercial. Hard on the outside, but with a soft centre. Search the world's information, including webpages, images, videos and more. How does one describe those two incredibly complex characters? . Guess what? . The one who really wrote all the great stuff. He sang a few bars a cappella from “WIth A Little Help From My Friends” and he also sang a few lines from a beer commercial “I Feel Like A Tooheys”. Which two opposites partnered to produce the jingles that defined their generation? Sure, it’s not the most logical plot line – a small aeroplane flies into a … Let’s call it ‘commercial creativity.’ Like their Tooheys campaign that ran for the best part of 15 years. Will you still feed me? You need people around you who you can trust to say, ‘That’s a shit idea.’ Every McCartney needs a Lennon.”. in Sydney, Bowie and the band again stayed at the Sebel Town House at Elizabeth Bay. A mean bastard when provoked. brand name or two, I feel like a brand name don’t you?” It was pretty hardcore advertising, and it was entertainment. Tevor Lucas sang it as Lazy Harry's on his LP Overlander (1966). Many feel it was the untimely 1967 death of Epstein (dubbed by Paul as the ‘Fifth Beatle’) that signaled the beginning of the end for the duo and indeed the Beatles. But sometimes a prickly pair (sic). The role of the two blur, personalities mesh, the humour and harmony of the union became larger than the sum of the two parts. "I found an old movie camera at my parents, didn't know if it worked. John, in a way, was very much the leader in the group … the most forceful personality and the wittiest.” To which John rejoined, “I’m not the Beatles. Age 64. . Unless you lived through it, it’s impossible to comprehend just how huge Mo ad Jo were as a team and how impactful their work was. Jo: The songwriter, singer and poet. The lads did tend to run off at the mouth at times: Lennon’s “bigger than Jesus” quip and the outrage Mo created with his “any c**t with a mouth” comment on Coca-Cola target marketing. As Mo said, “Remember there’s a huge difference between doing a one-off ad and a campaign. To many the peak of Beatlemania was ‘Sgt. Intuitive. In the winter of 1986, after a brief courtship, Mojo and the conservative Melbourne-based publicly-listed agency, Monahan Dayman Adams merged to become Mojo-MDA. Songs about brands. . He resolved disputes, mended bruised egos and managed the money, later renegotiating the royalty rate when the group signed a new nine-year contract with EMI. Bette Midler in Australia, 1978. Cagey, cheeky and at times unpredictable. Could read nor write music only known live footage from the Australia tour better... 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