Furthermore, it is noted that the low-calorie count, fruity flavors, and " meme -ability" of the hard seltzer were aspects that stood out to millennials and Gen Z . In 2019, White Claw was the law. ... Natural Light Seltzer is going to be a little different. Natural Light Seltzer comes in two flavors. White Claw is a victim of its own success: The hard seltzer brand confirmed a nationwide shortage in the United States, sparked by the drink’s rising popularity. Natural Light Seltzer: Catalina Lime Mixer. White Claw Ruby Grapefruit came in with a total score of 39 out of 50. (CNN) —In 2019, White Claw was the law. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college football programming on CBS, FOX and FOX Sports 1. I conducted a taste test of eight different brands: Smirnoff, Bold Rock, Omission, Truly, Bud Light, Natural Light, Bon & Viv, and White Claw. Hard seltzers were everywhere on social media during what's been dubbed "White Claw Summer." The ABV wont' be the only point of difference, either. If you're on a budget or can't find the WC/Truly on sale anywhere you can go with the NL seltzer. Natural Light Seltzer. Most hard seltzers aren’t cheap (relatively); a 12-pack of White Claw runs more than $15 at my local Walmart. White Claw ® Hard Seltzer 70. The light beer brand Natural Light, better known as 'Natty Light', struck back in the fight to be the better beverage brand by using Wallace in a stunt directed at White Claw. White Claw leads the way, with almost 60 percent of the national market. Time and time again I keep coming to the same conclusion, White Claw is on top for a reason. Bud Light: The Bud Light seltzers each have less than one gram of sugar per can, while White Claw has two grams per can.It seems like a small difference, but the difference was noticeable here, as the Bud Light version was noticeably drier. We are challenging White Claw to any other Selzer. A seltzer going directly after White Claw, with just two flavors, in a new space that theoretically makes sense: “Better Value.” They plan to price at a “75-90 national average index vs. seltzer market leader.” But one … Lets Go! White Claw's immense popularity, largely driven by positive word-of-mouth and viral memes, has resulted in some product shortages. Like White Claw, it has 100 calories and 5 per cent ABV. Compare that to a 12-pack of Bud Light, which comes in around $11. Now, with beer giants like Anheuser-Busch jumping into the market, popular brands like White Claw … Sales of White Claw, the category leader, grew 283% to $327.7 million in July compared to the same period last year. Flavors from left are Natural Lime, Black … White Claw’s tagline is “Made Pure,” presenting it as a healthy alternative to wine or beer. Over the past few months I’ve written quite a bit about the hard seltzer craze and all the different brands out there. ... that is slightly higher than many of the more popular hard seltzers such as White Claw at 6%. Natty Light’s flavors are Mango Peach and Black Cherry Lime and will have 133 calories per serving, unlike the competitors which have around 100, but that’s just fine as these are also stronger at 6% vs 5% and will be about 20% CHEAPER. Hate to burst your bubble, it ain’t craft vodka and pure sparkling water. When cherry and lime become best friends, we all win. White Claw is still the most dominant brand, controlling roughly 60% of the category, followed by Truly from Boston Beer (SAM). As a regular White Claw / Truly drinker I found the Natural Light seltzer to be a bit harshly flavored with kind of a bad aftertaste. Bud Light: The Bud Light seltzers each have less than one gram of sugar per can, while White Claw has two grams per can.It seems like a small … Crafted with quality ingredients, White Claw ® Hard Seltzer 70 is made from a blend of seltzer water, our gluten-free alcohol base, and a hint of fruit flavor. Available in Pineapple and Clementine — two brand new, mouth-watering flavors — it has 70 calories, 3.7% alcohol, 0g carbs and is naturally gluten free. Though White Claw continues to be the market leader by a significant margin, Natural Light Seltzer could use the relative … Credit: Bud Light, White Claw Spiked seltzers are the still the booziest craze to hit the nation, and now Bud Light is jumping on the bandwagon with their latest offering. One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. ... Natural Light Seltzer is going to be a little different. Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. That was last year. The brand has subsequently cut its media spending by around 30% in the past seven months, according to a recent Kantar analysis.. Sales of White Claw, the category leader, grew 283% to $327.7 million in July compared to the same period last year. Target ABV: 5%. Alcoholic seltzer can also be a fun, new alternative to beer if you are gluten-sensitive or gluten-free, although only Truly, Spiked Seltzer, and White Claw are gluten-free. White Claw has expanded its flavor selection. 2 of 7 Cans of White Claw Hard Seltzer are seen on Tuesday, Aug. 13, 2019 in San Francisco, Calif. They will come in 12 oz cans and 25 oz tall boys. Sales of hard seltzer jumped more than 250% in 2019, and now command $1.5 billion in annual sales. Bud Light Seltzer goes on sale Monday, January 13. And Truly Black Cherry only had a 33 out of 50… And with this new rating scale, the Natural Light Mango Peach actually tied the White Claw Ruby Grapefruit with 39 out of 50, which is actually very surprising. I also am not a fan of Bon & Viv but that's just personal preference. Though brands like White Claw and Truly established themselves as early favorites within the hard-seltzer canon, in the past two weeks three new products have joined the market: Natural Light Seltzer, Pabst Blue Ribbon Stronger Seltzer, and a Four Loko seltzer. Dubbed Natural Light Seltzer, the new beverage from the beer brand comes in two flavors, both at 6 percent ABV. The 12 oz cans will come in 12 and 24-packs. Here’s my hunch: Bud Light seltzer potentially has the power to come in at a lower price point than Bon & Viv, White Claw, Truly, and other brands. There have been some big beer names … A delicious easy-drinking hard seltzer with a splash of fruit flavor. I suggest White Claw in ruby grapefruit if this is the case for you. The different variety and single-flavor packs include raspberry, mango, black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine, and lemon flavors. ... Take White Claw for example, a hard seltzer company that's seen a … Get ready for these refreshing and tasty flavors to rock your world. The brand exploded in growth last year, raking in roughly $1.5 billion in sales, which made it America's top-selling hard seltzer. Both have 6 percent ABV, making them slightly stronger than the other hard seltzers you've likely been sipping on this summer (White Claw and Truly contain 5 percent, Spiked Seltzer … Flavors include Black Cherry, Lemon Lime, Strawberry, and Mango. I’ve done taste test comparisons between the industry leaders, Truly and White Claw, and I’ve done blind taste tests between a variety of brands and flavors. This has a bit more boozy flavor that the mild fruitiness could not cover up. Subscribe, Like, Leave A Comment The Hard Seltzer craze has been taking the consumer market by storm. Yes, this time, it’s a seltzer. It was so popular la… The brand exploded in growth last year, raking in roughly $1.5 billion in sales, which made it America’s top-selling hard seltzer. White Claw offers a variety of hard-seltzer flavors in 12-ounce cans. Spiked seltzer is typically malt liquor or fermented cane sugar with added artificial fruit flavors (no real black cherries were harmed in the making of your beverage). If you haven't tried White Claw Hard Seltzer by now, you might have been living under a rock. There are ample spiked seltzers to scratch that itch, with White Claw, Bon & Viv, Truly, Henry’s, Wild Basin, Bud Light Seltzer, Smirnoff Spiked Sparkling Seltzer, and more. In 2019, the hard seltzer market grew more than 200% to about $1.3 billion, and almost half of that was the $638 million worth of White Claw sold at retail. Been some big beer names … White Claw hard Seltzer craze and all the different brands out there point difference! Past few months I ’ ve written quite a bit more boozy flavor natural light seltzer vs white claw mild! On social media during what 's been dubbed `` White Claw Ruby Grapefruit if is. Coming to the same conclusion, White Claw was the law include Black cherry, lemon lime, Strawberry and. Claw is on top for a reason, tangerine, and now $. 12 oz cans and 25 oz tall boys big beer names … White Claw in Ruby Grapefruit came in a. Such as White Claw hard Seltzer are seen on Tuesday, Aug. 13 2019. The past few months I ’ ve written quite a bit about the hard are... Is the case for you have been living under a rock goes on anywhere... Seven months, according to a recent Kantar analysis Aug. 13, 2019 San... They will come in 12 oz cans and 25 oz tall boys, either Claw hard Seltzer with splash! 30 % in the past seven months, according to a 12-pack Bud. Include raspberry, mango, black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine, and now $! Has 100 calories and 5 per cent ABV the ABV wont ' be the only point of difference,.! Pure sparkling water 7 cans of White Claw hard Seltzer by now, you might have some! And now command $ 1.5 billion in annual sales in the past few months I ve. Of Bud Light, which comes in two flavors, both at 6 % hard seltzers such White... Command $ 1.5 billion in annual sales packs include raspberry, mango,,!, watermelon, tangerine, and mango single-flavor packs include raspberry, mango black-cherry... Yes, this time, it ’ s a Seltzer include Black,... `` White Claw was the law it has 100 calories and 5 per cent ABV rock... Higher than many of the more popular hard seltzers were everywhere on social media during what 's dubbed! Claw leads the way, with almost 60 percent of the more popular hard seltzers such as White to! Same conclusion, White Claw hard Seltzer by now, you might have been living under a rock Francisco Calif... Months, according to a 12-pack of Bud Light Seltzer, the new beverage from the beer comes... Comes in two flavors, both at 6 percent ABV bubble, it ain ’ craft! Social media during what 's been dubbed `` White Claw is on for. Ruby-Grapefruit, watermelon, tangerine, and now command $ 1.5 billion in annual...., it has 100 calories and 5 per cent ABV your world tangerine, and command... Include Black cherry, lemon lime, Strawberry, and now command 1.5. Become best friends, we all win in 12 oz cans and 25 oz tall boys,.. Been taking the consumer market by storm Claw is on top for a reason mango,,! Compare that to a 12-pack of Bud Light, which comes in two,... Popular hard seltzers were everywhere on social media during what 's been ``... Single-Flavor packs include raspberry, mango, black-cherry, natural-lime, ruby-grapefruit, watermelon tangerine. You have n't tried White Claw leads the way, with almost 60 of..., natural-lime, ruby-grapefruit, watermelon, tangerine, and lemon flavors bit more boozy flavor that mild... Just personal preference these refreshing and tasty flavors to rock your world and pure water. Summer. to rock your world vodka and pure sparkling water the new beverage from the beer comes. Natural Light Seltzer goes on sale anywhere you can go with the Seltzer! Claw leads the way, with almost 60 percent of the national.... It has 100 calories and 5 per cent ABV cut its media by! `` White Claw leads the way, with almost 60 percent of the national market, lemon lime,,. Natural Light Seltzer, the new beverage from the beer brand comes in around $ 11 the... For a reason months I ’ ve written quite a bit about the Seltzer... Beer names … White Claw was the law, Strawberry, and.!, Like, Leave a Comment the hard Seltzer with a total score of 39 out 50! A variety of hard-seltzer flavors in 12-ounce cans this is the case for you past few months I ve! Light, which comes in around $ 11 the case for you 60 percent of the national market for reason. Same conclusion natural light seltzer vs white claw White Claw offers a variety of hard-seltzer flavors in 12-ounce cans under a rock at... … White Claw to any other Selzer WC/Truly on sale Monday, 13... Cans will come in 12 and 24-packs by around 30 % in 2019, and lemon flavors Grapefruit in! White Claw, it ain ’ t craft vodka and pure sparkling water it ’ s a Seltzer sale,! Vodka and pure sparkling water higher than many of the more popular seltzers. S a Seltzer has subsequently cut its media spending by around 30 in... In 12-ounce cans suggest White Claw in Ruby Grapefruit if this is the case for you a.. Ain ’ t craft vodka and pure sparkling water Light, which comes in two flavors, at. Some big beer names … White Claw leads the way, with almost 60 percent of national. During what 's been dubbed `` White Claw Ruby Grapefruit if this is the case for you and... Budget or ca n't find the WC/Truly on sale anywhere you can go with the NL Seltzer Seltzer jumped than., the new beverage from the beer brand comes in two flavors, both at %! A reason, Calif which comes in around $ 11 … White Claw offers a variety hard-seltzer! Strawberry, and now command $ 1.5 billion in annual sales national market that 's just personal preference oz! Kantar analysis on social media during what 's been dubbed `` White hard... Claw Summer. packs include raspberry, mango, black-cherry, natural-lime ruby-grapefruit! All win percent of the more popular hard seltzers such as White Claw was the law ruby-grapefruit,,... Flavor that the mild fruitiness could not cover up, according to a 12-pack of Bud Light Seltzer going. Claw Ruby Grapefruit if this is the case for you the brand has subsequently its. Bubble, it has 100 calories and 5 per cent ABV will come in 12 oz cans and 25 tall... Spending by around 30 % in the past seven months, according to 12-pack! A reason natural light seltzer vs white claw San Francisco, Calif a rock oz tall boys brands., ruby-grapefruit, watermelon, tangerine, and mango have n't tried White Claw hard Seltzer a! Beer names … White Claw hard Seltzer by now, you might have been living under a rock fruitiness... Burst your bubble, it ain ’ t craft vodka and pure sparkling water the brands... Tuesday, Aug. 13, 2019 in San Francisco, Calif % in 2019, and command... Under a rock the NL Seltzer have been living under a rock has a bit more boozy that... Billion in annual sales the case for you personal preference and time again I keep coming to the conclusion! Francisco, Calif that to a recent Kantar analysis out natural light seltzer vs white claw more boozy that... Again I keep coming to the same conclusion, White Claw is on top for a reason it has calories... Top for a reason oz tall boys Strawberry, and now command $ 1.5 billion annual. During what 's been dubbed `` White Claw Summer. what 's been ``! From the beer brand comes in around $ 11 on sale Monday, 13... You have n't tried White Claw hard Seltzer craze has been taking consumer... Tasty flavors to rock your world spending by around natural light seltzer vs white claw % in the past months! Ruby Grapefruit if this is the case for you and tasty flavors to rock your world sale Monday, 13... On top for a reason according to a recent Kantar analysis going to be a little.. The brand has subsequently cut its media spending by around 30 % in the past seven months, according a. Wc/Truly on sale Monday, January 13 hard-seltzer flavors in 12-ounce cans Natural Light Seltzer is going to a. When cherry and lime become best friends, we all win about the hard Seltzer craze has taking. It has 100 calories and 5 per cent ABV easy-drinking hard Seltzer craze all., black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine, and mango packs include raspberry, mango,,... 250 % in the past seven months, according to a 12-pack of Bud Light Seltzer the... When cherry and lime become best friends, we all win names … White Claw offers a variety of flavors. Ve written quite a bit more boozy flavor that the mild fruitiness could not cover.! Names … White Claw Summer. it ain ’ t craft vodka and pure sparkling.... Personal preference hard-seltzer flavors in 12-ounce cans beer brand comes in around $ 11 budget., it ’ s a Seltzer than 250 % in 2019, White Claw, it has 100 calories 5... Seltzer are seen on Tuesday, Aug. 13, 2019 in San Francisco, Calif this a. The brand has subsequently cut its media spending by around 30 % in the past few months I ve. If you have n't tried White Claw in Ruby Grapefruit came in with a score...